On November 13, Fan Liansheng, Deputy General Manager of Shou Nong Aquatic Products Group and Secretary of the Party Branch and Chairman of the Board of Directors of Xian Pi Company, Xiao Jun, General Manager of the Rural Revitalization Finance Department of the Beijing Branch of the Agricultural Bank of China, Zhang Yangbo, General Manager of Jing Shen Seafood, and Zhao Yan, Sales Director of Dalian Hai Liang Fisheries, paid a visit to the Tianjin HIGREEN Market under Shenzhen Agriculture Group for inspection and research. The participants engaged in an in-depth discussion on topics including the industrial and supply chains between Beijing and Tianjin, upgrading agricultural product market operations, building digital parks, the sliding rail meat system, e-commerce live streaming, and exploring the construction of marine ranching bases.

First, Liu Zongyu, Chairman of Tianjin HIGREEN, introduced the company’s recent developments in market construction and operations. He focused on the rapid rise of community group buying, urban distribution centers, and To small-B platforms, as well as the challenges and opportunities facing traditional agricultural wholesale markets. He shared the company’s practical experience in transformation and upgrading, emphasizing the promotion of digitalization within the park centered around “aggregated payment transactions,” the establishment of a new e-commerce livestreaming base for agricultural wholesale markets, the creation of a meat trading center anchored by a “contactless sliding-track meat system,” the development of a growth model featuring “one park, one base, and one center,” and the implementation of a joint-operation model for specialized product markets. At the same time, he stated that Tianjin HIGREEN is fully committed to attracting investment in the seafood industry and looks forward to strengthening deepened cooperation with enterprises such as Shou Nong Aquatic Products Group. By leveraging the resource advantages of both sides, they aim to jointly improve the Beijing-Tianjin seafood supply chain system and achieve mutual benefits and win-win outcomes.

Subsequently, Fan Liansheng, Deputy General Manager of Shou Nong Aquatic Products Group, highlighted the group’s development journey and outlined its strategic direction: In Phase I, the Heizhuanghu Market (Fresh Wholesale Company) focuses on core categories such as aquatic products and meat; in Phase II, the emphasis shifts to cold-chain warehousing; and in Phase III, the group plans to expand into vegetable and fruit categories. He pointed out that Tianjin HIGREEN complements the strengths of JingShen Seafood and Heizhuanghu Market, and expressed his hope that the two sides can achieve substantial cooperation in multiple areas. He also extended a warm invitation to Tianjin HIGREEN to visit Shou Nong Aquatic Products Group for deeper exchanges and expressed anticipation for even closer collaboration with Shen Nong Group. Participants also engaged in in-depth discussions on topics such as the integration of transaction data, deepening data cooperation between banks and enterprises, near- and far-ocean fishing in marine ranches, and the joint development of high-end seafood products.

Relevant officials including Zhao Tiejun, Deputy Secretary of the Party Branch and General Manager of HIGREEN; Qi Shanna, Deputy Branch President of the Dongcheng Sub-branch in Beijing; Hao Yongcheng, Vice President of Far East Zhixin Enterprise Credit Reporting Co., Ltd.; Zhang Yangbo, General Manager of Jingshen Seafood; and Zhao Yan, Sales Director of Dalian HaiLiang Fishery, as well as Nie Dongfang, General Manager, and Hu Guochang, Chief Financial Officer, of Tianjin HIGREEN, participated in the symposium.